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Selasa, 13 Maret 2012

RESUME 2


PERILAKU KONSUMEN
Perilaku konsumen: proses/ perilaku konsumen dalam memenuhi kebutuhan.

Faktor-faktor yang mempengaruhi perilaku konsumen

Faktor Sosial:  Group
                        Family Influence
                         Roles and Status

Faktor Personal:  Economic Situation
                           Lifestyle
                           Personality and Self Concep
                           Age and Life Cycle Stage
                           Occupation

Faktor Psychological:  Motivation
                                  Perception
                                  Learning
                                  Beliefs and Attitude

 




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