RESUME 2

PERILAKU KONSUMEN

Perilaku konsumen: proses/ perilaku konsumen dalam memenuhi kebutuhan.

Faktor-faktor yang mempengaruhi perilaku konsumen

Faktor Sosial:  Group

                        Family Influence

                         Roles and Status

Faktor Personal:  Economic Situation

                           Lifestyle

                           Personality and Self Concep

                           Age and Life Cycle Stage

                           Occupation

Faktor Psychological:  Motivation

                                  Perception

                                  Learning

                                  Beliefs and Attitude

 

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